Dipl.-Phys. Joachim Schonowski, started his career in 1999 at Deutsche Telekom. He worked as Senior Product Manager for T-Mobile International, introduced new messaging solutions and was responsible for the initial user interface customization strategy and device integration for Western Europe. During his time at T-Systems International he complemented his mobile market knowledge as Senior Consultant on various ICT projects. Currently he works as Senior Innovation Manager for future business communication solutions and coordinates T-Labs’ Smart City activities.