With the increasing use of Big Data come big questions regarding privacy issues. In this session, the panel of specialists will ask, “Personality Survival: What are the anchors and armor to sanctify and legitimize personal data use amidst the Big Data Tsunami?” Horizon 2020 calls for a development of a framework to safeguard human rights in the digital society so that users can control how their personal data is used by third parties. This session will look at how technology relates to the sociological and ethical dimensions of security on a global scale and what a policy framework should look like to protect individuals’ privacy.