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Thursday, March 7 • 4:00pm - 6:00pm
New Business Models in Personalised Health Care FILLING

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The revolution in healthcare induced by the fast advancing field of personalised medicine influences dramatically the existing business models of pharmaceutical companies and other healthcare industries. The aim of personalised healthcare comprises not only targeted individualised treatment, but also focuses increasingly on effective and efficient prevention strategies. Diagnostics is one of the fields that expand tremendously due to the new function of medical care in the citizen’s life. The healthcare industry must develop now new concepts providing a flexible and sustainable approach to address the new demands of the global market.

Another emerging trend in the healthcare sector is “frugal” or “reverse innovation”.
High-tech healthcare is often costly and cannot be transferred easily to less favoured countries or applied in rural areas. However, poor countries with their only very limited resources can also be drivers for innovation. “Frugal” innovation” is a strategy where innovation is driven by the local or regional demands and according to the availability of the resources. To prepare Europe for the challenges in healthcare and open the ERA for innovative approaches we will discuss this area with experts from countries representing emerging markets.




avatar for Angela Brand

Angela Brand

Full Professor, Maastricht University
Presentation topic: Personal Health & Care  Prof. Dr. Angela Brand, MD PhD MPH (USA) is Full Professor for Social Medicine & Public Health Genomics and Founding Director of the Institute for Public Health Genomics at the Faculty of Health, Medicine and Life Sciences (FHML) at Maastricht... Read More →
avatar for Babette Regierer

Babette Regierer

Project Developer, LifeGlimmer GmbH

avatar for Prof. Frank Bier

Prof. Frank Bier

Fraunhofer Institute for Biomedical Engineering Potsdam, Germany
Presentation topic: New Business Models in Diagnostics for Personalised Heathcare   Professional development1977 - 1984 Studies of Physics and Mathematics at University of Münster and Heidelberg University1985 - 1989 PhD in Applied Physics at Heidelberg University Guest Scientist... Read More →
avatar for Dr. Regina Connolly

Dr. Regina Connolly

Dublin City University, Dublin, Ireland
Dr. Regina Connolly is a Senior Lecturer at Dublin City University, Ireland.  She is editor-in-chief of the Journal of Internet Commerce and program co-chair of the 2013 European Conference of Information Systems. Her research interests include connected health business models, medical... Read More →
avatar for Dr. Giovanni Milandri

Dr. Giovanni Milandri

Technology Project Manager, Medical Research Council’s Medical Device Innovation Platform
Giovanni Milandri is the Technology Project Manager for the Medical Research Council’s Medical Device Innovation Platform. He manages new medical devices in their technical, clinical, legal and business readiness towards being commercialized from SA research institutions, currently... Read More →
avatar for Prof. Kapuetta Satyamoorthy

Prof. Kapuetta Satyamoorthy

Manipal Life Sciences Centre, Manipal University, India
Dr. K. Satyamoorthy obtained his PhD from Bombay University in 1987 and since then, he has been involved in various aspects of research and developmental activities in molecular pharmacology, population variation.Pharmacogenomcis, human genetics, epigenetics and cancer.  He is the... Read More →
avatar for Bonnie Wolff-Boenisch

Bonnie Wolff-Boenisch

Head of Research Affairs, Science Europe
Dr Bonnie Wolff-Boenisch is directing the Division of Research Affairs at Brussels based international organisation “Science Europe”. The newly-founded organisation represents 51 Research Funding and Research Performing Organisations from 26 countries, with an estimated combined... Read More →

Thursday March 7, 2013 4:00pm - 6:00pm CET
European Parliament J6Q1

Attendees (2)